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WebThe case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides details of how Equifax recovered from the breach and changes the company … http://fernfortuniversity.com/hbr/case-solutions/11682-citibank-india-credit-cards--strat.php WebSummary of the Case : Alpen bank needs to launch credit card in Romania which is a matter driven by market dynamics‚ customer demographics‚ usage behavior and changing macroeconomic conditions. Formulation of an effective marketing strategy is inevitable for the introduction of the credit card in such an environment. 1. dagan kasavana phoenix tower international