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WebMKTG-UB 55 (3 units) Prerequisites: MKTG-UB 1 and two advanced marketing courses. This marketing elective focuses on creating and planning the execution of brand strategy. Broadly, the course has five themes: 1) Understanding Consumers, Competitors, and the Brand. 2) Crafting the Brand. 3) Measuring the Brand. WebDepartment of Marketing The Wharton School University of Pennsylvania MARKETING 101: Introduction to Marketing Spring 2024 Professor Barbara E. Kahn People often think about “marketing” strictly as advertising — a highly visible activity by which organizations try to persuade customers to buy products and services. However, marketing is much toy hauler usa
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